Steven Pinker - Language as a window in human nature
https://www.youtube.com/watch?v=3-son3EJTrU&noredirect=1
Language is a window into social relations.

Indirect speech act:
A case in which we don't blurt out what we mean in so many words.
-Instead we veil our intentions in Innuendos hoping listener will read between lines and to infer the true meaning of speaker.
''We're counting on you to show leadership in our campaign for the future'' - what they mean is to give them money.

Often situations are veiled when both parties despite them both knowing what they mean.

Language has 2 things:
1. Convey some content - bribe, commands and proposition
2. Negotiate a relationship type

Literal form- Signal safest relationship to listener.

1) Dominance- inherited from dominance hierarchy's
2) Communality- Share and share alike - mutuality
3) Reciprocity- You scratch my back Ill scratch yours

What you can get away with in communality relationships you cant get away with in dominance relationships.  

Both communality and reciprocity relationships clash, as communality is appropriate betweens friends, where as reciprocity is appropriate in the context of a restaurant.

Why should an obvious innuendos still feel more comfortable than a direct overture

'That is in some state on the record'